Buddy's guide to running a great event
How to Write an Enticing and Effective Event Description
1. Knowing how to write a captivating event page is an integral skill which will help you market your event in every situation. Here are our tips for writing a compelling event page that will hook readers and enhance your event.
2. Cut to the Chase - Once a potential guest starts reading your event description, they will tune in or turn off within seconds – so make sure you convey the essential information quickly. Immediately state what the event offers in concise language. A signiﬁcant mistake that event organizers commonly make is waiting too long into the description to identify exactly what the event is and what it offers. Give your readers the good stuff right away before they lose interest.
3. Crystal Clear - Clarity is an essential component of communicating event information to the public. If applicable, try and address all of the 5 W’s:
- Who is putting on the event, and who is it for?
- What exactly is being offered?
- Where is it taking place?
- When will the event occur?
- And lastly, why is it important?
Also try using paragraph breaks and section headings is a great way to visually organize your event details; by making your event look less text-heavy, you make your description easier and more compelling to read.
4. Vibrant Visuals - Add visuals to your description. Take this opportunity to grab the attention of potential attendees by choosing clear, bright, well-selected images that represent your event. You could upload your event poster, photos of past events, food, décor, or sponsor logos. If your event is showcasing guest speakers, you can add headshots with bios to add extra interest. You can create a sideshow with multiple images,so don’t hold back! Eye-catching pictures have the power to capture the viewer’s interest and entice them to read on.
5. The Human Element - While you’re crafting your description of all these event details, make sure you sound like a human being your guest can connect to. The tone, content and style of your description can either convey a robotic lack of enthusiasm or an engaging human element. Avoid over-explanation and monotonous, repetitive sentence structures; instead, address the reader directly, adding questions and even jokes for personality. If you can make a sincere connection to your attendees through the screen, you’ll be more likely to hold their interest.
6. Edit, Edit, Edit - A thorough edit is necessary to ensure that your description ﬂows effortlessly for your readers, as mistakes in your language mechanics can be distracting and will unfortunately make your event appear less professional. Reading your event description out loud can help you catch subtle grammatical errors, and drafting in a word processor will detect problems which you can correct before posting online. Having someone else look over the event page for you before posting can also be very helpful. While you may be itching to post your event quickly once you’ve ﬁnished writing, it’s worth the few extra minutes to catch errors that could negatively affect readability for your attendees.
7. Get started! Taking the time to create a carefully laid out, personable and streamlined description of your event will enhance your readers’ experiences and entice them to attend. Writing a compelling event page is a valuable way to boos participants, so use these tips to develop an event page style that works for you and your guests!